MARKETING STRATEGIES:
Trailers-
Starting up to a year before the release of a major studio movie, distributors run movie trailers that are meticulously edited and audience-tested.
This gives moviegoers a taste of the laughs, special effects and plot twists of the upcoming release, while leaving them wanting more. It's an art form that's usually handled by special trailer production houses.
Websites-
The movie studio will create an official Web site for the film which will is usually unveiled around the same time as the trailers, typical movie Web sites allow visitors to view multiple versions of the trailer, watch behind-the-scenes interviews and mini-documentaries, read plot synopses, download cell-phone ringtones and desktop wallpaper, play games, chat in forums and even pre-order tickets.
For example the film Runner Runner has a website already and is not due to be released until October 4th.
Press Coverage-
As the release date of the film draws closer, movie marketers try to get early favorable press coverage in newspapers, magazines and on entertainment TV shows. The main movie publicity tactic is something called a press junket. At a press junket, journalists, entertainment reporters and movie critics are flown out to a special location for a day or weekend of interviews with the stars and creators of the film.
An example of a publicity tactic is shown below:
Vin Diesel appeared on the Johnathon Ross Show, promoting the film he acted in, Fast and Furious 6.
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